高州“荔”量跨古今 粤陕共绘新篇章

Core Viewpoint - The event "Highzhou Lychee Fresh Delivery to Chang'an" successfully showcased the cultural and economic significance of Highzhou lychee, promoting regional development and enhancing market connections between Guangdong and Shaanxi [3][5][55]. Group 1: Event Overview - The promotional activity took place in Xi'an, highlighting the historical and cultural connection of lychee as a delicacy [3][4]. - The event featured various forms of engagement, including cultural performances, brand upgrades, and sales agreements, aimed at transforming traditional agricultural products into a billion-dollar industry [10][16][66]. - Over 100 media outlets covered the event, reaching an audience of over 20 million, with the topic trending on social media [14][15]. Group 2: Industry and Economic Impact - Highzhou lychee is cultivated over an area of more than 590,000 acres, contributing significantly to global lychee production, accounting for approximately 10% of the total output [58][59]. - The region has established a comprehensive modern agricultural industry system, including national and provincial-level agricultural parks, enhancing the scale and efficiency of the lychee industry [62][63]. - The event resulted in an expected procurement volume of 1,200 tons of Highzhou lychee for the current season, indicating strong market demand [16][80]. Group 3: Logistics and Supply Chain - The logistics for the event involved a modern cold chain system, ensuring that freshly picked lychees traveled 1,800 kilometers to Xi'an within 24 hours [20][23]. - The logistics partner, SF Express, has integrated various transportation resources to provide nationwide cold chain service coverage, enhancing the distribution efficiency of Highzhou lychee [72][73]. Group 4: Future Development and Strategies - The local government announced initiatives aimed at building a high-quality lychee industry, including standardized packaging and quality grading systems [67][68]. - The event emphasized the importance of collaboration between government, enterprises, and media to promote rural revitalization and agricultural modernization [95][100].