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2025南京艺术节圆满闭幕,演出板块总票房达6190万元,直接拉动文旅消费约2.5亿元
Nan Jing Ri Bao·2025-06-30 02:22

Group 1 - The 2025 Nanjing Arts Festival featured five major sections, including 15 high-quality performances, 10 exhibitions, over 20 key cultural activities, and more than 300 community cultural events, generating a total box office revenue of 61.9 million yuan and attracting 100,000 participants, directly stimulating cultural tourism consumption by approximately 250 million yuan [1][8]. - The festival emphasized the integration of culture and economy, showcasing how cultural activities can enhance economic vitality and community engagement in Nanjing [1][4]. - The festival's activities included a variety of performances and exhibitions that highlighted the diversity and vibrancy of Nanjing's culture, thereby enhancing the city's reputation as a cultural hub [2][5]. Group 2 - The festival's outreach included events in urban and rural areas, schools, and public spaces, transforming over a hundred activities into "mobile aesthetic classrooms" that reshaped public perception of art as an integral part of daily life [5][7]. - The "Theater into Campus" initiative connected over 30 schools and universities, benefiting nearly 10,000 students and fostering a cultural ecosystem that nurtures future generations [7]. - The festival's closing event, "Mendong Art Activities," featured over 70 performances and activities, promoting cultural engagement across different demographics and revitalizing local economies through art [8][9]. Group 3 - The festival's impact extended to tourism, with significant attendance from out-of-town visitors, leading to increased demand for local accommodations and dining, contributing to an estimated 84.6 million yuan in related spending [9]. - The integration of cultural IPs with local commerce has activated street economies, with the festival generating over 4 million media impressions and 6 million topic discussions on new media platforms [8][9]. - The combination of performances, exhibitions, and interactive experiences has created a vibrant cultural landscape in Nanjing, linking theaters, shopping districts, and tourist attractions in a dynamic ecosystem [9].