新华网财经观察|“药食同源”茶饮市场调查

Core Viewpoint - The "medicinal and food homology" tea beverage market is experiencing significant growth, driven by increasing consumer interest in health and wellness, particularly among younger demographics [2][10][11]. Market Overview - The market size for medicinal and food homology tea beverages reached 450 million yuan in 2023, with projections to exceed 10 billion yuan by 2028 [3]. - During the "618" shopping festival, 49% of consumers preferred purchasing traditional health drinks, indicating a strong market interest [2]. - The plant beverage category, which includes medicinal and food homology tea drinks, is expected to see over 20% growth in market share by Q1 2025 [2]. Product Characteristics - Medicinal and food homology tea drinks are made from traditional food ingredients with medicinal properties, such as red beans, barley, and goji berries, and are often referred to as "Chinese health drinks" [3][4]. - The product range includes popular items like red bean and barley water, red dates and goji water, and longan water [3]. Consumer Demographics - The consumer base for these beverages is predominantly young, with 37.6% of consumers aged 25-35 and 32.2% aged 36-45 [10]. - The increasing focus on health and wellness among younger consumers is driving demand for these products [10]. Competitive Landscape - The market is becoming increasingly competitive, with major brands like Yuanqi Forest, Master Kong, and LuLu entering the space with new product lines [6][7]. - At least 23 brands have launched 59 new health drink products between June 2024 and May 2025, showcasing the rapid expansion of this market segment [7]. Challenges and Opportunities - The industry faces challenges such as product homogeneity, supply chain issues, and balancing taste with health benefits [11][12][14]. - There is a need for innovation to differentiate products and meet specific consumer needs, particularly for different demographic groups [19]. - Establishing industry standards and improving quality control are critical for sustainable growth [20]. Future Outlook - The medicinal and food homology tea beverage segment is projected to grow significantly, with a forecasted sales increase of over 182% in 2024 [6]. - As health awareness continues to rise, the beverage industry is expected to explore new ingredients, formulations, and production methods to meet evolving consumer demands [20].