淘宝天猫正式上线真实体验分，全平台超120万活跃商家达4.8分高分

Core Viewpoint - Taobao Tmall has launched a new store evaluation system called "Real Experience Score," which aims to provide a comprehensive, objective, and transparent consumer feedback mechanism based on product quality, logistics speed, and service assurance, directly linking it to core areas such as search, recommendation, marketing, and advertising [1][9] Group 1: Real Experience Score Implementation - The new evaluation system allows consumers to view the "Real Experience Score" directly on product details, store homepage, and impression pages, aiding in their purchasing decisions [1] - As of the effective date of the Real Experience Score, there are 1.2 million merchants on the platform with scores above 4.8, indicating a significant number of high-performing sellers [2] - During the recent Tmall 618 shopping festival, improvements were noted in logistics delivery speed and customer service capabilities among merchants, with specific examples from brands like L'Oreal, Adidas, and Three Squirrels showcasing enhanced consumer experiences [2] Group 2: Merchant Support and Improvement Features - Taobao Tmall has introduced a diagnostic and improvement suggestion feature to help merchants increase their Real Experience Scores by providing targeted recommendations based on set goals [4] - High-scoring merchants will receive additional support in search, recommendation, marketing, and advertising, along with more opportunities through related products [5] - A store rating filtering function has been implemented to help consumers easily select high-scoring store products, thereby increasing visibility for quality merchants [7] Group 3: Evaluation Criteria and Fairness Measures - The Real Experience Score evaluates product quality based on metrics such as "first return rate" and "product negative review rate," while logistics speed is assessed through "timely pickup rate," "delivery time," and "logistics exception rate" [7] - Service assurance is measured by "3-minute response rate," "satisfaction rate," "refund processing time," and "platform assistance rate" [7] - To ensure fairness, Taobao Tmall has established measures against fraudulent practices that could artificially inflate scores, along with an appeal process for merchants disputing penalties [7] Group 4: Strategic Goals and Financial Support - The primary goal of the Real Experience Score is to incentivize merchants to enhance product and service quality, promoting a competitive environment where quality prevails [9] - In line with its "supporting excellence" strategy, Taobao Tmall has introduced various initiatives this year, including substantial financial support during the 618 event, amounting to billions in subsidies for high-quality merchants [9]