解析东方茶的全球化叙事，霸王茶姬显然被低估了

Core Viewpoint - The valuation of BaWang Tea Ji is significantly undervalued at a 15x PE ratio compared to Starbucks' 35x PE, reflecting a misalignment in market perception regarding the global narrative of Eastern tea [1][2] Group 1: Valuation Comparison - BaWang Tea Ji's current PE ratio of 15x is substantially lower than competitors like MiXue Ice City at 42x and GuMing at 40x, indicating a potential undervaluation [1] - The market's perception of BaWang Tea Ji as merely a "milk tea company" overlooks its broader business model focused on high-frequency consumption and a standardized supply chain [1][2] Group 2: Business Performance - As of March 31, 2025, BaWang Tea Ji has expanded to 6,681 global stores, an increase of 2,598 stores year-over-year, showcasing significant growth [1] - The average monthly GMV per store reached 432,000 yuan, surpassing other brands, while maintaining a net profit margin of 20%, which exceeds the average in the industry and even Starbucks' performance in China [1] Group 3: Market Expansion - BaWang Tea Ji has successfully penetrated the overseas market, achieving a total GMV of 178 million yuan in Q1, a year-on-year increase of 85.3% [2] - The company is expanding its product lines to attract coffee consumers, with successful sales in international markets such as Singapore and Los Angeles [2] Group 4: Future Outlook - Analysts suggest that if BaWang Tea Ji's overseas business reaches a 30% share, its PE could align with Starbucks' valuation at around 35x [2] - There is speculation about a potential secondary listing in Hong Kong, which could enhance liquidity and valuation due to increased mainland investment [2]