职业弹幕首次遭罚，商家不要再动“歪脑筋”

Core Viewpoint - The case of a company being fined 100,000 yuan for hiring "professional barrage" individuals to exaggerate the weight loss effects of their products highlights the issue of false advertising in live-streaming e-commerce, raising concerns about consumer rights and market integrity [1][2] Group 1: Incident Overview - A company in Beijing was fined 100,000 yuan for employing individuals to post exaggerated comments in live-streams, marking the first case of its kind in China's market regulation [1] - The practice of using "professional barrage" individuals creates a false sense of urgency and misleads consumers into impulsive purchases, resulting in dissatisfaction with the products received [1] Group 2: Implications for the Industry - The incident underscores the need for stricter regulations and enforcement against deceptive practices in live-streaming e-commerce, as the industry has seen the rise of organized teams providing these services [2] - The call for platforms to take responsibility and enhance content review processes is essential to restore trust and authenticity in live-streaming commerce [2] - Emphasizing genuine product value over exaggerated marketing claims is crucial for the sustainable development of the live-streaming economy [2]