周冬梅：精细化管理赋能油品业绩突破

Core Insights - The Jinan 5 Station achieved impressive results in May, with gasoline completion rate at 104% and diesel at 100%, winning the customer growth second prize in Shandong Company and the labor competition in Jinan Company [1][2] Group 1: Target Management - The station manager, Zhou Dongmei, implemented a detailed target management system, breaking down sales tasks to individual employees and specific products, ensuring clear and quantifiable goals [2] - A personalized supervision form was designed to track daily sales data and include feedback and improvement plans, functioning as a "growth manual" for each employee [2] - A three-tier supervision mechanism was established, promoting accountability and collaboration among the station manager, duty managers, and employees [2] Group 2: Sales Strategy - The station emphasized the importance of maximizing sales opportunities with the slogan "Every time the nozzle is lifted is a growth opportunity" [3] - Employees participated in "speech workshops" to develop personalized sales pitches, enhancing customer engagement and increasing sales [3] - The station's "full tank" rate improved by 5% month-on-month, leading to significant increases in gasoline sales and convenience store revenue [3] Group 3: Operational Optimization - Zhou Dongmei analyzed traffic patterns at the station, implementing differentiated service strategies for peak and off-peak hours to enhance customer experience [4] - During peak hours, employees focused on efficiency and quick transactions, while off-peak times were used to deepen customer relationships [4] - A customer rest area was created, providing free refreshments and magazines, allowing employees to engage with customers and understand their needs better [4] Future Directions - The Jinan 5 Station plans to continue refining its management practices, focusing on market demand and customer satisfaction to drive growth and create value for employees and the company [4]