湖北浠水：终端焕新提质效，激活市场新动能

Core Insights - The article emphasizes the importance of terminal connections in the tobacco industry, highlighting how Xishui Tobacco is enhancing its service to the public and empowering the economy through terminal development [1] Group 1: Hardware Upgrades - Xishui Tobacco focuses on dual upgrades of terminal store appearance and functionality, standardizing store signage, window displays, and internal layout to enhance consumer attraction [2] - Improvements in rural retail environments include the installation of moisture-proof shelves and ventilation systems to address storage challenges, resulting in a reported 10% increase in monthly sales for a renovated store [2] - A "one store, one policy" renovation scheme is being piloted in some areas, allowing for customized hardware upgrade packages based on different business characteristics, making terminals both visually appealing and more marketable [2] Group 2: Digital Empowerment - The company is leveraging digital transformation by implementing smart tools, such as the "Zhiyin Tong" intelligent ordering system, which uses sales data analysis to generate automatic restocking suggestions, reducing inventory pressure for retailers [3] - The introduction of the "Zhiyin Gou" store management system enhances operational efficiency by supporting functions like inventory scanning, membership management, and consumption analysis, improving ordering efficiency by 30% [3] - The 9233 mobile visit platform analyzes different customers and automatically suggests visit strategies, increasing service efficiency by 20%, while online training platforms provide marketing skills and live-streaming courses to help retailers transition from experience-based to data-driven operations [3] Group 3: Ecological Co-construction - Xishui Tobacco is establishing a collaborative terminal ecosystem by integrating industry leadership, retailer participation, and social cooperation, breaking away from a single construction model [4] - Partnerships with financial institutions provide services like tobacco merchant loans and aggregated payment solutions to address funding challenges for terminals [4] - The modern terminal pilot "convenience service station" model adds functions such as package collection and utility bill payments, transforming terminals into community service hubs, thereby enhancing terminal stickiness and integrating tobacco services into urban and rural life [4]