持续构建熊猫IP产业转化生态，“2025熊猫家园·大熊猫文化创意大赛”启动

Core Insights - The "2025 Panda Home Cultural Creative Competition" has been officially launched, with significant adjustments in the competition schedule, award categories, and industry transformation pathways compared to the first edition [1][4] - The competition aims to enhance the international scope, market-oriented evaluation, result-oriented awards, and scene-based industry aggregation [4][9] Competition Structure - The submission period has been extended to six months, from June 30, 2025, to January 31, 2026, to encourage creators to develop higher quality and more mature works [4] - New award categories include "Best Brand Visual Design" and "Best Space Scene Design," responding to market feedback from the first competition [4][5] - The competition retains the "5+3" award structure, with five main awards and three special awards focusing on digital and sci-fi creativity [4][5] Technological Integration - The competition embraces cutting-edge technologies by introducing awards for "Best Digital (AIGC) Creative Work" and "Best Sci-Fi Creative Work," aiming to expand the expression of the panda IP in digital art and virtual interaction [5][8] - The judging panel consists of over 50 global experts to ensure professional and market-forward evaluations [8] Industry Transformation Pathways - The competition has established a "pilot platform" for transforming creative works into products, facilitating global marketing and collaboration [8][9] - The first competition successfully incubated eight IP images and developed over 50 creative products, with plans for sales through online and offline channels [9][10] International Collaboration - The competition continues a dual "global co-creation" mechanism, including an "Overseas Support Plan" to enhance the international presence of the panda IP [13] - Collaborations with top design schools in France and platforms like the "China-France Brand Summit Forum" aim to promote Chinese culture and brands globally [13]