“首店经济”潮涌彭城

Core Insights - The "first store economy" in Xuzhou is thriving, with notable brands like Cha Yan Yue Se, Domino's, and Haolilai opening new locations, highlighting the city's economic vitality [1] - Xuzhou's first store count is projected to double from 137 in 2022 to 266 by 2024, indicating rapid growth in this sector [1] Group 1: First Store Economy - The influx of first stores in Xuzhou is a reflection of the city's comprehensive strength and competitiveness, with the retail sales of consumer goods consistently ranking high in the province [2] - Xuzhou has attracted 2,532 brands, including 809 first stores, showcasing a successful brand-city synergy [2][3] - The first store effect has significantly increased foot traffic in commercial complexes, with visitor numbers at Golden Eagle International, Suning Plaza, and others rising by 43.1%, 15.2%, and 25.1% respectively [3] Group 2: Economic Impact - The first store economy has not only boosted consumer traffic but also financial performance, with Golden Eagle's first store brands contributing over 56% to its revenue [3] - The introduction of new brands has led to a 31 percentage point increase in overall growth for Suning Plaza, with a single watch store achieving over 70 million yuan in annual sales [3] Group 3: Policy Support - The local government has implemented supportive policies to enhance the first store economy, aiming to establish over 100 new first stores and industry firsts annually [6][7] - The "Implementation Plan for Creating an International Consumption Center City" emphasizes the development of local brands and the introduction of new retail formats [6] Group 4: Future Prospects - The upcoming Xuzhou Deji Plaza is expected to introduce over 150 first-entry brands, with projected annual foot traffic of 30 million and sales exceeding 5 billion yuan [7] - The city aims to create a comprehensive ecosystem for the first store economy, enhancing consumer experiences and driving further economic growth [7]