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新氧青春诊所登顶中国轻医美连锁门店数榜首 创始人金星发内部信

Core Insights - New Oxygen has officially become the largest light medical beauty chain brand in China with 31 operational stores as of June 2025, marking a significant milestone in its strategic transformation to New Oxygen 2.0 [1][4] - The chain business revenue has become the largest income source for New Oxygen, indicating a successful shift from a transaction platform to an integrated industry platform [1][4] Group 1: Business Growth and Strategy - Since the opening of its first self-operated clinic in May 2023, New Oxygen has achieved a remarkable growth of 370 times in customer visits, from 54 to over 20,000 in just 24 months, relying solely on natural foot traffic without the New Oxygen app [2][6][7] - The company has built a comprehensive supply chain through acquisitions and exclusive partnerships, establishing a full-chain industry layout from equipment to consumables [2] - New Oxygen has assembled a team of over 120 full-time doctors, with a rigorous training system and a four-tier service structure, achieving an average of 3,048 procedures per doctor annually, significantly above the industry average [2][13] Group 2: Trust and Customer Satisfaction - New Oxygen addresses the long-standing trust crisis in the medical beauty industry by prioritizing delivery over marketing, ensuring high-quality service and transparency [3][10] - The company has reduced customer acquisition costs to below 10%, compared to 30%-50% in traditional institutions, fostering a cycle of high satisfaction and repeat purchases, with customer satisfaction consistently at 4.98 out of 5 and a repeat purchase rate exceeding 60% [3][9] - By adopting a model similar to "胖东来," New Oxygen provides decision-making support tools that enhance transparency and allow customers to make informed choices, thereby improving trust [3][16]