digihuman(BJ:835670) Huan Qiu Wang·2025-06-30 06:46Group 1 - The recent 618 shopping festival showcased the increasing appeal of live-streaming sales, with former top streamers either attempting to transition or exploring comebacks [1] - Notably, the digital persona of Luo Yonghao, in collaboration with Baidu, generated significant sales, achieving a GMV of 50 million in just four hours during a live stream [1] - The AI-generated script for the live stream was extensive, totaling 97,000 words, and the digital persona executed 8,300 actions, demonstrating advanced capabilities in content delivery [1] Group 2 - Viewers reported that the digital persona effectively replicated Luo Yonghao's style, providing a natural interaction experience during the live stream [4] - The rise of digital personas is prompting live-streaming teams to consider their implementation, as they can mitigate risks associated with human hosts, such as emotional instability and unpredictable behavior [4] - Innovations in AI, such as Google's NotebookLM and the AI podcast feature from Doubao, are enhancing content creation efficiency, allowing for more cost-effective presentation methods [4] Group 3 - The use of digital personas may reduce the workload for live-streaming teams, as noted by industry professionals [5] - However, there is a belief that AI's impact will primarily affect those who lack substantial content and personal expression, while dedicated content creators will remain unaffected [5] - Luo Yonghao's unique selling point lies in his spontaneous humor and live interaction, which may not be replicated by the digital version of himself [5]