济南轨道交通集团：构建党建品牌矩阵 赋能轨道交通高质量发展

Core Viewpoint - The Jinan Rail Transit Group is focusing on high-quality party building to create a distinctive and effective brand matrix, driving the development of a first-class metro group in the new era [1] Group 1: Political Leadership and Brand Direction - The Jinan Rail Transit Group prioritizes political construction, establishing educational platforms such as "Rail Transit University" and "Chasing Light Lecture Hall" to promote the party's innovative theories [3] - The group has organized the "Chinese Dream" themed presentations for six consecutive years, achieving notable success in provincial and municipal competitions, and has been recognized as a "Shandong Province New Era Party's Innovative Theory Presentation Base" [3] - A long-term mechanism for brand building has been established, involving 76 experts and model figures as party guidance and ideological counselors, conducting over 100 activities to enhance brand creation [3] Group 2: Strengthening Foundations and Building Brand Base - The group emphasizes grassroots party branch construction, achieving 95 pairs of branches for joint development and recognition of 8 collectives as advanced grassroots party organizations [5] - Temporary party committees and branches have been established at the frontline, with 274 "Party Member Pioneer Posts" and 212 "Party Member Responsibility Areas" set up [5] - A work mechanism focusing on learning, research, and quality improvement has led to 91 research outcomes, integrating party building into safety production and public service [5] Group 3: Enhancing Brand Identity - The group has developed a "Joint Creation and Co-Building" brand, recognized as an excellent case in national state-owned enterprise party building [7] - Over a hundred grassroots party building brands have been cultivated, achieving near-total coverage, with significant brands highlighted in various forums and publications [7] - The group is implementing a brand enhancement action plan to create influential brands in construction and operation sectors, forming a comprehensive "Big Party Building" brand matrix [7] Group 4: Synergizing and Releasing Brand Potential - The Jinan Rail Transit Group is accelerating project construction, with a planned investment exceeding 500 billion yuan by 2024, and achieving 243.9 billion yuan in investment from January to May, meeting 93.8% of the annual target [9] - The group has optimized operational services, launching over 30 initiatives to enhance customer experience, and has received accolades for its "Charming Spring City" service brand [9] - Significant advancements in industrial upgrades include the establishment of a "7×24" shield tunneling team and the development of high-end equipment, with notable recognition in global manufacturing [9]