易通城建：打造花卉品牌IP 深耕花卉全产业链发展

Core Viewpoint - Shandong Yixiang Huamu Co., Ltd., a subsidiary of Jinan Yitong Urban Construction Group, is focusing on the full industry chain development of the flower industry, emphasizing high-quality flower cultivation and meeting urban beautification needs through technological advancements [1][6][12]. Group 1: Company Overview - Yixiang Huamu was established in 2020 and specializes in flower seedling and finished product research, production, design, and application [1][4]. - The company has undertaken significant projects in key areas of Jinan, creating notable urban landscapes such as the "Tulip Sea on Quancheng Road" and "Flower Sea on Longding Avenue" [1][4]. - The company has built a smart ecological flower industry park covering approximately 205 acres, enhancing its research and production capabilities [1][6]. Group 2: Technological Integration - The company utilizes advanced technology for automated flower cultivation, including sensors that monitor soil conditions and environmental factors [6][7]. - The smart ecological park features modern facilities such as an environmental control system and integrated irrigation systems, allowing for precise management of the cultivation process [7][16]. - Yixiang Huamu has achieved an annual production capacity exceeding 5 million plants, establishing itself as a stable supplier of high-quality flowers in the region [7][16]. Group 3: Product Range and Market Strategy - The company offers a diverse range of flower varieties, including high mountain rhododendrons, butterfly orchids, and hydrangeas, catering to market demands [9][11]. - Yixiang Huamu has developed a comprehensive sales model, achieving an annual revenue exceeding 10 million yuan from flower sales [4][11]. - The company is expanding its market presence through both online and offline channels, enhancing customer experience and accessibility [12][11]. Group 4: Industry Collaboration and Innovation - Yixiang Huamu collaborates with research institutions to develop new flower varieties and technologies, ensuring alignment with market trends [16][17]. - The company has received multiple awards for its innovative practices in flower cultivation and landscape design, showcasing its commitment to quality and sustainability [23][25]. - Ongoing research and development efforts have led to the creation of proprietary techniques and products, further solidifying the company's position in the flower industry [17][18].