中国健康与保健产业呈现六大发展趋势

Core Insights - The report by NielsenIQ highlights six major trends shaping the future of the health and wellness industry in China, including strong willingness for health data sharing, increased awareness of nutrition and gut health, rising demand for weight management, heightened focus on mental and emotional health, growing popularity of health tech products, and the rise of social responsibility and environmental awareness [1] Group 1 - The Chinese health and wellness market is undergoing significant transformation, driven by diverse consumer health needs, new inclusive products from technological advancements, and the evolution of digital platforms enhancing the accessibility and dissemination of health products [1] - Chinese consumers show a higher awareness and acceptance of high-fiber foods, nutrient-rich "superfoods," high-protein plant-based foods, and probiotic foods compared to the global average, with many planning to purchase more of these products in the future [1] - Acceptance of health tech products among Chinese consumers is also above the global average, with some preferring tech products with health functions, although purchase decisions may depend on pricing [1] Group 2 - Companies in the health and wellness industry must focus on six key areas, including establishing transparent information transmission mechanisms and enhancing consumer trust and satisfaction through data-driven personalized services [2] - There is a need for companies to address consumers' psychological and emotional health needs by providing affordable health tech products that meet demand, aiming for technological inclusivity and an upgraded experience [2]