Core Viewpoint - Bona Film Group's major shareholders, including CITIC and Alibaba, plan to reduce their holdings by up to 68,315,264 shares, representing 5.0016% of the total share capital, with a maximum cash-out amount exceeding 300 million yuan [1][3]. Shareholder and Reduction Scale - CITIC Group, holding 10.34% of shares, plans to reduce up to 3% of its holdings (approximately 40.9764 million shares), with CITIC Securities alone reducing 1.06% [2]. - Alibaba Group, holding 6.22% of shares, plans to reduce up to 2.0016% of its holdings (approximately 27.3389 million shares), marking its first reduction since the IPO [2]. Timeframe and Method of Reduction - The reduction period is set from July 21, 2025, to October 20, 2025, starting 15 trading days after the announcement [4]. - The reduction will be executed through centralized bidding or block trading, with a price not lower than the net asset value of 3.84 yuan per share [5]. Underlying Reasons for Reduction - The primary motivation for the reduction is financial return needs, as both CITIC and Alibaba are financial investors. They face continuous losses from Bona Film Group, with cumulative losses nearing 1.5 billion yuan from 2022 to 2024, and a stock price decline of 18.27% within the year [6]. - Alibaba's recent strategy has involved divesting non-core assets, aligning with its cash flow optimization goals [7]. Signals of Deteriorating Company Fundamentals - Bona Film Group's performance has been declining, with revenue dropping from 2.012 billion yuan in 2022 to 1.461 billion yuan in 2024, and losses expanding from 72 million yuan to 867 million yuan. The first quarter of 2025 saw a net loss of 955 million yuan, a year-on-year decline of over 170 times, indicating a deepening operational crisis [8]. - The expanding losses have led to a loss of internal cash generation capability, compounded by a slow recovery in the film industry, resulting in shareholders lacking confidence in the company's short-term turnaround [8]. Regulatory Risks and Governance Issues - In May 2025, the Xinjiang Securities Regulatory Bureau issued a warning to Bona Film Group and its executives regarding the improper use of funds amounting to nearly 470 million yuan from 2022 to 2023, which, although returned, exposed failures in internal controls [9]. - Such violations undermine investor trust and increase the willingness of shareholders to reduce their holdings [10]. Market Impact and Potential Risks - The planned 5% reduction in shares is expected to exert significant pressure on the stock price, particularly in a weak market, potentially impacting liquidity in the secondary market [11]. - The first reduction by Alibaba signals a pessimistic outlook, and further reductions could trigger a chain reaction, shaking market confidence in governance stability despite claims that the reduction will not lead to a change in control [13]. Industry Challenges Reflected - The performance decline of Bona Film Group is indicative of broader challenges in the film industry, which is facing strict content reviews, high production costs, and competition from streaming services, with a 9% year-on-year decline in national box office revenue in 2024 [14]. - The reduction by shareholders reflects skepticism about the long-term profitability model of film assets amid these industry headwinds [14]. Capital Withdrawal Amid Multiple Challenges - The reduction is seen as a stop-loss action by financial investors in response to the deteriorating fundamentals of Bona Film Group, including expanding losses, shrinking revenue, governance failures, and industry headwinds [14]. - If the company fails to launch a successful content piece in 2025 or attract strategic capital through restructuring, it may enter a downward spiral of shareholder reductions, declining financing capabilities, and worsening operations [14].