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从修电器到管全家,苏宁易购重新定义家庭服务

Core Insights - The conference on the development of China's home appliance service industry highlighted the shift from traditional appliance services to comprehensive home service experiences, led by Suning's service brand, Suning Bangke [1][4]. Group 1: Service Evolution - The home service market is evolving from basic appliance services to full-scenario services to meet new consumer demands [4]. - Suning Bangke has established a "Home Appliance Service+" platform to provide customized service experiences across various home scenarios [4][5]. Group 2: Innovative Mechanisms - Suning Bangke introduced a "shared engineer" mechanism to enhance resource utilization and improve service network capabilities, transitioning from single-point responses to comprehensive collaboration [4][5]. - The company collaborates with over a thousand ecosystem partners, including appliance brands and e-commerce platforms, to deliver one-stop solutions for consumers [4][5]. Group 3: Service Commitments - Suning Bangke has upgraded its service commitments, including a "30-minute rapid response" and "100% on-time service," ensuring transparency and reliability for consumers [5]. - The service process is enhanced by the self-developed "Kunpeng Service System," which digitizes and intelligently manages the entire order process [5]. Group 4: Targeted Services - The company offers personalized service packages for high-end appliances, providing a comprehensive experience from planning to installation [6]. - Suning Bangke has developed "age-friendly renovation" services for the elderly, focusing on ease of use and emotional security [6]. Group 5: Future Vision - The company aims to extend its service radius beyond basic functions to include space optimization, personalized customization, and emotional value, creating a user-centered, technology-driven service ecosystem [8].