Qi Lu Wan Bao·2025-06-30 08:40Core Viewpoint - The article highlights the innovative financial education initiatives by Zhejiang Merchants Bank's Jinan branch, focusing on enhancing financial literacy among various demographics to prevent illegal financial activities [1][12]. Group 1: Educational Initiatives - The bank has created a "Five Advances" scenario-based education matrix targeting key groups, reaching over 800,000 people online [1]. - In schools, children learn to identify counterfeit money and manage their pocket money through practical tools, effectively becoming "family teachers" [3]. - In rural areas, the bank employs interactive methods and local dialects to engage villagers, enhancing participation and understanding of financial knowledge [4]. Group 2: Community Engagement - During the college entrance examination period, the bank set up financial knowledge stations to inform parents about illegal financial intermediaries [5]. - The bank also promoted awareness of common scams during shopping festivals, aiming to increase public vigilance against fraudulent activities [6]. Group 3: Corporate and Institutional Outreach - The bank collaborates with government agencies to disseminate knowledge on illegal fundraising and personal information protection through various channels [9]. - Financial consultants provide tailored services to enterprises, emphasizing the importance of using legitimate financial channels [10]. Group 4: Digital Empowerment - The bank utilizes digital platforms, including short videos and live broadcasts, to share real-life stories and educate consumers about their rights and fraud prevention [10]. - During the campaign, the bank reached 920,000 customers, including youth, the elderly, and employees from various sectors, reinforcing trust in formal financial institutions [12]. Group 5: Future Directions - The bank plans to continue innovating its service scenarios to enhance grassroots coverage and contribute to a harmonious financial environment [12].