Xin Lang Cai Jing·2025-06-30 09:14Core Viewpoint - The recent ban on non-3C certified power banks for air travel has caused significant disruptions for consumers and the industry, leading to financial losses and a potential market reshuffle [1][6][10]. Group 1: Regulatory Changes - The Civil Aviation Administration of China announced that starting June 28, 2025, travelers will be prohibited from carrying power banks without clear 3C certification [1]. - The State Administration for Market Regulation previously mandated that from August 1, 2023, lithium-ion batteries and power banks must comply with 3C certification [1][10]. Group 2: Consumer Impact - Many travelers have faced unexpected losses, with reports of expensive power banks being confiscated at airports, leading to frustration and financial regret [2][3]. - Consumers have expressed disappointment over the sudden enforcement of the new regulations, with some power banks being rendered useless after significant investments [2][3]. Group 3: Industry Response - Major brands like Anker and Romoss have been significantly affected, with Anker recalling 713,000 units and severing ties with the problematic battery supplier, Amperex Technology Limited (ATL) [6][7]. - Anker has implemented a compensation plan for affected customers, offering refunds, exchanges, or store vouchers [6][7]. Group 4: Market Dynamics - The incident has led to a shift in market dynamics, with some brands like Xiaomi experiencing increased search interest despite their own certification issues [8]. - New entrants like Kootai have gained recognition for their quality, positioning themselves as a reliable alternative in a market previously dominated by established brands [9]. Group 5: Future Outlook - The industry is expected to undergo a significant shake-up, with stricter regulations and standards being introduced to enhance safety and quality [10][12]. - The Ministry of Industry and Information Technology is working on a new mandatory standard for mobile power supplies, which will replace existing regulations and aim to improve safety measures [12].