苏超“内战”打到阿里系，大厂流量暗战正酣

Core Viewpoint - The "Su Super" league has become a significant commercial opportunity for various internet companies, particularly those within the Alibaba ecosystem, as they engage in sponsorship and marketing strategies to enhance their brand visibility and consumer engagement [1][5]. Group 1: Sponsorship and Partnerships - Alibaba's brands, including Taobao Flash Sale, Alipay, and Huabei, have announced sponsorships for three "Su Super" teams, indicating a strategic move to integrate sports marketing with their business models [1][5]. - The total number of sponsors for "Su Super" has reached 26, including major players like JD.com and Xiaomi, showcasing the growing interest from tech companies in this sports league [5][6]. Group 2: Marketing Strategies - JD.com has signed an agreement to become the official strategic partner of "Su Super," focusing on innovative marketing strategies that combine sports, e-commerce, and food delivery services [5][6]. - Various promotional activities have been launched, such as special discounts and giveaways tied to match outcomes, aimed at driving consumer engagement through the e-commerce platform [6][7]. Group 3: Brand Storytelling and Consumer Engagement - The sponsorships allow brands to connect with local fans and create marketing narratives that resonate with the audience, enhancing brand loyalty and user acquisition [6][7]. - The competition between teams, such as the upcoming match between Changzhou and Xuzhou, is being leveraged as a marketing opportunity to generate buzz and attract consumer attention [7].