酒桌上也有了“她经济”，90-00后成消费新主力

Group 1 - The core viewpoint of the articles highlights the growing popularity of craft beer in urban areas, particularly among younger consumers, with cities like Shanghai, Hangzhou, and Qingdao hosting craft beer festivals [1][2] - The primary consumer group for craft beer is the 90s and 00s generation, with young women emerging as significant contributors to this market [2][5] - Craft beer is characterized by its pure ingredients and artisanal brewing methods, differentiating it from industrial beer, which often contains additives [3][4] Group 2 - The craft beer market is experiencing a shift from being a niche high-end product to a more affordable option, with major retailers like Hema offering competitive prices [6] - The sales data indicates that craft beer accounts for over 60% of overall beer sales in some markets, reflecting a significant demand [6] - The future of the craft beer market appears promising, with potential for growth driven by increasing consumer demand, technological advancements, and favorable policy environments, although challenges such as market competition and cost pressures remain [7]