壹快评｜从“韦神”开号到高考288分带货：治理流量乱象呼唤平台责任

Core Viewpoint - The article discusses the challenges and responsibilities of social media platforms in managing the flow of information and ensuring a healthy online environment, particularly in light of recent controversies surrounding educational figures and viral content [1][3][10]. Group 1: Recent Events - In June 2025, two social media incidents related to education gained significant attention, including a viral account of a Peking University teacher, Wei Dongyi, who gained over 20 million followers in three days, and a video of a student celebrating a low exam score that sparked controversy [2][3]. - Both incidents highlight the pervasive nature of the flow economy and the public's growing skepticism towards manipulated or inauthentic content [3][6]. Group 2: Public Reaction and Regulatory Response - The public's reaction to these events indicates a strong aversion to dubious sources of traffic, with concerns about potential manipulation and deception behind the viral content [3][6]. - Regulatory bodies have been proactive in addressing these issues, with the Central Cyberspace Administration of China implementing various regulations and actions to combat online misconduct, including the "Qinglang" series of campaigns targeting false information and unethical marketing practices [7][9]. Group 3: Platform Responsibilities - Social media platforms are seen as the primary beneficiaries of the flow economy and are urged to take responsibility for maintaining a healthy online environment [8][10]. - There are identified shortcomings in platforms' management, including delayed verification processes, slow infringement responses, and a tendency to favor sensational content [9][10]. - Some platforms, like Douyin, have begun to implement new rules aimed at improving community standards and managing controversial content more effectively, including tagging contentious information and restricting monetization during heated events [10].