Group 1 - The 21st China Advertising Forum will be held from July 14 to 16 in Hohhot, Inner Mongolia, focusing on the theme "AI Drives a New Stage in Advertising, Brand Enhancement for High-Quality Development" [1] - The forum aims to integrate "advertising + brand + cultural tourism" and will gather government officials, industry leaders, and experts to explore collaborative innovation paths in the digital age [1][2] - Notable companies such as CCTV, Yili, and Baidu will participate, discussing industry trends, advertising innovation, and brand value reconstruction [1][2] Group 2 - A roundtable forum titled "Exploring the Grassland City with Content Creators" will focus on urban brand building and communication strategies in the new media era [2] - The forum will also feature the launch of the Social Marketing and E-commerce Live Streaming Committee by the China Advertising Association, promoting sustainable development in the live streaming industry [2] - Hohhot's cultural tourism development framework, "One Corridor, Two Axes, and Five Belts," will be a core topic, aiming to enhance the city's brand and tourism industry through innovative communication strategies [2] Group 3 - The forum is expected to ignite a fusion trend of "advertising + cultural tourism," showcasing the increasing influence of the China Advertising Forum [3] - Participants will explore the symbiotic relationship between urban branding and cultural tourism economy, leveraging AI technology for high-quality development in the advertising industry [3] - Registration for the forum is free, with details available on the China Advertising Association's official website [3]
2025(第21届)中国广告论坛落地呼和浩特:共启“广告+品牌+文旅”融合新篇
Jing Ji Guan Cha Wang·2025-06-30 12:56