LEO(SZ:002131) Zheng Quan Shi Bao Wang·2025-06-30 13:18Core Insights - Liou Co., Ltd. has launched the first MCP (Model Context Protocol) service in the advertising industry, marking a significant step in the integration of AI and marketing [2] - The MCP service has demonstrated practical value and amplification effects of AI across the entire advertising marketing chain [2] Group 1: AI-Driven Marketing Efficiency - Since the launch of the MCP service, Liou Digital has accelerated system transformation around core products like "AI Creative Factory" and "AI Ad Trader," enabling comprehensive penetration of AI in advertising creativity, placement, and optimization [3] - During the recent "6·18" shopping festival, the combination of MCP service and AI Agent increased daily creative output from an average of 150 sets to over 20,000 sets, with 98% passing media review on the first attempt, significantly enhancing conversion efficiency [3] - The AI Ad Trader improved programmatic trading execution from hourly to second-level, performing over 1,200 operations per second, with peak daily human-machine collaboration operations exceeding 2 million [3] Group 2: Supportive Core Systems - The rapid implementation of the MCP service is supported by three core modules: identity authentication and security system, programmatic advertising intelligence hub, and enterprise system integration engine [4] - The MCP employs OAuth standard protocol and TLS encryption for multi-dimensional identity verification, detailed permission management, and operational auditing, ensuring trustworthy data interaction between enterprises and AI [4] - The programmatic advertising intelligence hub covers the entire process from placement management to data analysis, allowing real-time monitoring and automatic optimization of advertising strategies by AI Agents [4] Group 3: Standardization and Ecosystem Development - As the MCP service enters the operational phase, Liou Co., Ltd. is also advancing standardization and ecosystem development [5] - The company is collaborating with the China Advertising Association and the China Business Advertising Association to promote industry standards based on the MCP protocol, facilitating the normalization and scaling of AI applications in advertising [5] - Liou Digital has opened an "Intelligent Agent Plaza" to over 1,500 internal employees, fostering a mechanism for mutual growth between AI and human capabilities, and building a talent pool with practical AI skills [5] Group 4: Industry Transformation - The CEO of Liou Co., Ltd. stated that AI technology is profoundly changing the advertising industry, and the company aims to provide smarter, more efficient, and more open digital marketing solutions through continuous technological innovation and ecosystem development [6] - Industry experts believe that the large model and AI Agent technology's accelerated implementation, along with the MCP service's scalable application and standardization exploration, may provide replicable and promotable models for the industry, aiding more enterprises in embracing AI-driven transformation [6]