广东千名“乡村网红”大培训助力“百千万工程”

Core Viewpoint - The training program for 1,000 "rural internet celebrities" in Guangdong aims to enhance digital marketing skills and support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative, promoting high-quality rural development [2][5][9]. Group 1: Training Program Overview - The training, organized by the Guangdong Provincial Internet Information Office and the Provincial Department of Agriculture and Rural Affairs, officially commenced on June 30 at Sun Yat-sen University [2][3]. - The program will be conducted in five sessions, covering all 21 cities in Guangdong, with a target of training 1,000 participants [3][4]. - The initiative seeks to cultivate a talent pool proficient in "account operation, live streaming sales, and short video creation" [3][4]. Group 2: Objectives and Impact - The training is part of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" project, aimed at addressing the imbalance in urban and rural development [7][8]. - "Rural internet celebrities" are recognized as vital links between agricultural products and markets, as well as promoters of rural culture [8][9]. - The program intends to transform traditional farming practices by integrating digital tools, such as using smartphones for agricultural tasks and live streaming for sales [10]. Group 3: Curriculum and Skills Development - The curriculum is designed to meet the needs of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative, featuring courses on digital skills, industry integration, and compliance risk management [12][13]. - Experts from major platforms like Tencent, Pinduoduo, Douyin, and Xiaohongshu will provide training on short video creation, live streaming sales techniques, and AI tools [16][18]. - Specialized topics include "E-commerce operation strategies for agricultural products" and "Creating rural brand identities," focusing on local specialties like lychee [20][26]. Group 4: Compliance and Participant Diversity - The program includes sessions on compliance and risk management, taught by experts from internet and market regulation departments, to enhance participants' awareness of compliant business practices [28][29]. - The 1,000 participants represent a diverse group, including young village committee members, returning entrepreneurs, intangible cultural heritage inheritors, and leaders of new agricultural business entities [29][30]. - A dynamic talent pool will be established post-training to support ongoing efforts in building "stronger online villages" [31].