量贩模式重构零食销售新版图 四万余家门店撑起千亿市场

Core Viewpoint - The snack wholesale model is rapidly reshaping the domestic snack consumption habits and industry landscape, with significant growth in market share and sales channels since its introduction by companies like Wancheng Group [1][2]. Market Reconstruction - Snack wholesale stores are emerging as a dominant sales model, capturing a significant market share of 37% in 2024, compared to 22% for supermarkets and 20% for e-commerce [2]. - The wholesale model focuses on direct procurement from factories or private label production, streamlining the supply chain to achieve lower prices [2][3]. Advantages of Snack Wholesale - Supply Chain Efficiency and High Product Value: The wholesale model minimizes costs by bypassing intermediaries, resulting in a total markup of only 36%, the lowest among all channels [5]. - Diverse Product Lines and Fast Inventory Turnover: Snack wholesale stores offer a wide variety of products, with Wancheng Group's SKU count exceeding 2000 and rapid inventory turnover, reducing turnover days significantly [7][8]. - Focus on Lower-tier Markets and Rapid Expansion: The number of snack wholesale stores surged from 8000 in 2022 to 22000 in 2023, with projections to reach 45000 by 2025 [8]. Industry Value Chain Reconstruction - The wholesale model enhances market access for upstream producers, allowing them to expand market share and adapt to consumer demand more rapidly [9]. - Companies like Yanjinpuzi are leveraging the wholesale model to strengthen their supply chain capabilities and improve efficiency [9][10]. Market Size and Performance - The snack wholesale market is projected to reach approximately 1040 billion yuan in 2024, with a growth rate of 28.6%, and is expected to exceed 1500 billion yuan by 2027 [11]. - Leading companies like Wancheng Group and Mingming Hen Mang reported substantial revenue growth, with Wancheng achieving 323.29 billion yuan in revenue in 2024, a 247.86% increase [12]. Future Directions - The snack wholesale model faces challenges such as reliance on store scale and intense competition leading to price wars [13]. - Companies are exploring differentiation strategies and expanding into wholesale supermarket formats to mitigate risks and enhance growth potential [13][14].