Core Insights - The demand for Japanese voice acting has surged due to the increasing popularity of Chinese video games, leading to a thriving business for Japanese voice studios [1] - Chinese game developers, often in their twenties and thirties, are driving this demand as they seek to localize their games for the Japanese market, frequently requesting their favorite voice actors from childhood [1] Group 1: Industry Growth - The voice acting projects for Chinese video games at TwoFive have increased fivefold over the past five years [1] - TwoFive's voice acting business revenue grew nearly 67% year-on-year to 240 million yen in the six months ending March this year, with Chinese video game projects accounting for 40% to 50% of their work [1] - Japanese users have a high game payment rate, making the Japanese market significant for Chinese companies [1] Group 2: Market Strategy - The Tohoku Shinsha film company has established a dedicated team for video game and anime voice production, with about 40% of its sales coming from video game-related projects [1] - Tohoku Shinsha is increasingly focusing on the Chinese market, believing that the potential demand overseas is greater than that in the domestic game market [1] - Many Chinese game developers now prefer to collaborate with voice studios for a one-stop service, rather than directly contacting voice talent agencies, due to issues with contract management [1]
日媒:中国电子游戏热令日本配音工作室生意兴隆
Huan Qiu Wang·2025-06-30 23:23