这个新兴职业 让沉淀千年的文化“随手可摸”

Core Viewpoint - The recognition of "Cultural Product Planning and Operation Specialist" as a new profession highlights the growing importance and potential of cultural and creative industries in China, driven by innovative individuals like Zeng Zhou who blend traditional culture with modern consumer trends [1][4]. Group 1: Industry Development - The cultural and creative market is experiencing explosive growth, transitioning from a niche interest to a mainstream necessity, with the market size reaching hundreds of billions [3]. - The rise of cultural products is fueled by the increasing popularity of cultural heritage, national trends, and consumer upgrades, leading to a demand for skilled professionals in marketing and operations [3][4]. Group 2: Innovation and Creativity - Zeng Zhou and his team focus on creating unique cultural products that resonate emotionally with consumers, transforming cold merchandise into engaging items that foster emotional connections [3]. - The design process involves overcoming complex challenges and refining techniques, as seen in the creation of products inspired by historical artifacts like the Sanxingdui bronze figures [2]. Group 3: Professional Recognition and Support - The inclusion of "Cultural Product Planning and Operation Specialist" in the new profession list provides clearer career pathways for practitioners, encouraging more individuals to enter the field [4]. - Various regions, such as Chengdu, are implementing supportive policies and training programs to nurture talent in the cultural and creative sectors, enhancing opportunities for professionals [4].