记者调查：“骑手悲惨生活”有专门剧本和演员定制？｜聚焦短视频乱象治理

Core Viewpoint - The recent initiative by the Central Cyberspace Administration of China aims to address malicious marketing practices in the short video sector, particularly focusing on false portrayals and misleading narratives surrounding flexible employment groups like delivery workers and ride-hailing drivers [1][2][3]. Group 1: Malicious Marketing Practices - A significant number of short videos falsely depict the struggles of flexible employment groups, often using scripted narratives to attract views and engagement [2][4]. - The portrayal of flexible employment workers in distressing situations, such as "delivery riders collapsing" or "couriers with sick children," has been identified as a common tactic to generate sympathy and views, despite being fabricated [2][4][6]. - The rise of such content has led to a 150% annual increase in rumors related to flexible employment groups, indicating a growing trend of misinformation [13]. Group 2: Content Creation and Distribution - Many of these misleading videos are produced by teams that specialize in creating dramatic narratives, often involving conflict and emotional manipulation to gain traction on social media [10][11]. - The low cost of production and the ease of scriptwriting contribute to the proliferation of these videos, making it simple for creators to generate content that misrepresents the realities of flexible employment [12][13]. - Some accounts have been found to employ tactics such as hiring actors and using pre-written scripts to fabricate scenarios that resonate with viewers [11][12]. Group 3: Regulatory and Governance Measures - The Central Cyberspace Administration has issued guidelines to regulate self-media, emphasizing the need for authenticity and the prohibition of misleading content [14][15]. - Despite existing regulations, enforcement remains weak, with many accounts quickly re-establishing themselves after being banned for spreading false information [15][17]. - Experts suggest that platforms should enhance their content review processes and implement stricter measures to prevent the spread of false narratives, including the use of AI and blockchain technology for verification [16][17].