“苏超”将赛事“流量” 持续转化为经济发展“增量”

Core Insights - The "Su Super" league has transcended football, becoming a powerful engine for economic growth and consumer engagement across Jiangsu province, with 13 cities collaborating to enhance local economies and showcase urban charm [1][9] Group 1: Economic Impact - The league has significantly boosted local tourism and consumption, with over 43617 spectators attending a recent match, setting a new attendance record, and a total of 144 million ticket requests for the first two rounds [2][5] - The event has led to a notable increase in overnight visitors and related bookings, with car rental orders in Jiangsu rising over 20% year-on-year [5][6] - Predictions indicate that the entire season of "Su Super" will generate over 300 million yuan in comprehensive economic benefits, with each city expected to see an increase of over 20 million yuan [10][11] Group 2: Community Engagement - The league has fostered community involvement through various promotional activities, such as free entry to local attractions for ticket holders, enhancing the overall spectator experience [2][3] - Social media engagement has surged, with creative marketing campaigns transforming local culture and heritage into consumer experiences, leading to a 380% increase in visitors to a special exhibition [3][8] Group 3: Strategic Development - Local governments are leveraging the league to drive economic strategies, with cities implementing measures to enhance consumer markets and promote tourism, such as the introduction of new travel routes and extended service hours [4][10] - The league serves as a platform for cities to showcase their unique strengths and foster collaboration, with a focus on integrating sports, culture, and tourism to create a cohesive economic ecosystem [9][11]