Chan Ye Xin Xi Wang·2025-07-01 00:50Industry Overview - Sunscreen clothing is designed to block direct exposure to ultraviolet rays, similar to the function of sun umbrellas, and has gained popularity since its introduction in the U.S. in 2007 and later in China [1][8] - The market for sunscreen clothing in China is projected to grow from 45.9 billion yuan in 2016 to 80.8 billion yuan in 2024, with expectations to reach 95.8 billion yuan by 2026 [1][8] Product Classification - Sunscreen clothing can be categorized into three types: colorful cotton fabric clothing, sunscreen fabric with added agents, and special materials like reflective silver fabric [2] Industry Status - The sunscreen market in China has rapidly expanded, becoming the second-largest consumer market globally, with a market share of 16.2% by 2024, up from 6.4% in 2008 [6] - The compound annual growth rate (CAGR) for sunscreen products in China over the past five years is 8.8%, significantly higher than Japan and South Korea [6] Competitive Landscape - The sunscreen clothing market is witnessing increased competition, with various brands entering the market, including established brands like Bosi Deng and Decathlon, as well as new entrants focusing on sunscreen products [10] - The market features a mix of established brands and "white label" products, with some white label sunscreen clothing achieving significant sales on e-commerce platforms [10][13] Key Companies - Major players in the sunscreen clothing market include Bosi Deng, Ternua, and other brands that have expanded their product lines to include sunscreen clothing [19][17] - Ternua reported revenues of 15.92 billion yuan in 2024, with a year-on-year growth of 14.44% [17] Development Trends - The market for sunscreen clothing is expected to continue expanding, with a projected CAGR of 13.6% and a shift towards diverse consumer scenarios [21] - Domestic brands are gaining market share, with Bosi Deng's sunscreen clothing sales increasing from 100 million yuan in 2022 to 1 billion yuan in 2024 [22] - Price competition is intensifying, with a focus on high cost-performance ratios, as the mainstream price range for sunscreen clothing shifts to 100-200 yuan [23]