一项青少年赛事背后的经济账

Core Insights - The U14 youth basketball league held in Yanqing District, Beijing, successfully boosted local consumption, with an estimated economic impact of over 3 million yuan during the event [1][2] - The integration of sports events with tourism resources in Yanqing is seen as a new model of "ticket-root economy," enhancing both sports and tourism sectors [2][3] Economic Impact - The U14 basketball league attracted over 900 athletes and around 300 accompanying parents, leading to significant local spending [1] - Previous events, such as the short track U series league, generated over 5 million yuan in hotel sector consumption from just two events [2] Resource Utilization - Yanqing District effectively utilized Winter Olympic venues and resources to host various youth sports events, enhancing service quality and infrastructure [1][2] - The district offers incentives for large events, including financial rewards for hosting over 2,000 participants, to attract more competitions [3] Event Strategy - The district has developed a commercial model for sports events, where government support facilitates private sector engagement, promoting consumption through sports [3] - Yanqing plans to host a series of outdoor events, including marathons and off-road races, to ensure a continuous flow of activities and enhance local visibility [3]