海南率先推行放心消费“在线承诺+动态星级”服务

Core Viewpoint - Hainan has implemented an innovative "online commitment + dynamic star rating" service to enhance consumer confidence and promote self-discipline among merchants, contributing to a more trustworthy consumption environment [2][3][10]. Group 1: System Innovation - The initiative is part of Hainan's broader strategy to integrate institutional innovation to drive reform and development in the free trade port [2][3]. - The "放心消费在海南" (Safe Consumption in Hainan) program allows consumers to check the star rating, reviews, and credit status of shops before making purchases, significantly reducing the risk of poor experiences [3][5]. Group 2: Consumer Empowerment - The system aims to address information asymmetry, enabling consumers to make informed choices rather than random selections [5][6]. - Consumers can access detailed information about businesses, including product offerings and customer feedback, thereby enhancing their right to know [5][6]. Group 3: Merchant Participation - Merchants must sign an online commitment to become "放心消费单位" (Safe Consumption Units), which subjects them to social supervision [7][11]. - The star rating system categorizes businesses into three levels, with higher ratings indicating more commitments to consumer protection [8][9]. Group 4: Market Impact - The program has led to a rapid increase in the number of "放心消费单位," with over 128,000 units established across various sectors, including tourism, shopping, and dining [11]. - The initiative has transformed the relationship between government and businesses, shifting from a regulatory approach to one of voluntary commitment and social oversight [11]. Group 5: Future Outlook - As the influence of the "放心消费在海南" brand grows, it is expected to catalyze a qualitative change in the consumption environment, enhancing overall market trust [12].