Xin Lang Ke Ji·2025-07-01 02:57Group 1 - Lazada has become a key channel for Pop Mart's expansion into Southeast Asia, with sales growth exceeding five times since joining LazMall in 2023 [1] - Pop Mart recently launched two globally limited edition toys, MOLLY and Zsiga, exclusively on LazMall, along with the second generation of SKULLPANDA plush toys [4] - By 2030, AI is expected to contribute an additional $131 billion to Southeast Asia's e-commerce market, with Lazada leveraging AI insights to support Pop Mart's localization strategy [5] Group 2 - Over one-third (34%) of Pop Mart's sales on Lazada come from local co-creator influencers, including live-streaming hosts and trendsetters [5] - Lazada plans to increase investment in creators and collaborate with top influencers for more live-streaming events targeting overseas brands [5] - More brands are expected to feature in unboxing videos and immersive content created by influencers on Lazada [5]