一脚踏遍欧洲的“鞋底大王”

Core Insights - The company, Hangzhou Zhongruan Plastic Co., Ltd., has been a leading manufacturer of cork shoe soles in China for 26 years, with a production capacity of up to 100,000 pairs per day and an annual output of 30 million pairs, making it one of the largest in the industry [2][5] - The company has experienced a 10% decrease in order volume compared to previous years, but the CEO remains optimistic due to a strong order base, particularly from Germany, which accounts for half of their total orders [2][5] - The popularity of German brand Birkenstock has significantly boosted demand for cork shoe soles, as the company's products closely match the quality and color requirements of traditional Birkenstock shoes [2][5] Company Strategy - The CEO emphasizes the importance of product quality and continuous innovation, having grown from an initial order of 1,000 pairs to 600,000 pairs over 20 years [5][6] - The company invests heavily in product sampling, spending several million yuan annually to gain recognition from European clients [5][6] - To expand market reach, the company actively participates in international trade shows and has sent representatives to various countries to seek new customers [6][7] Market Dynamics - The company has noted a decrease in European merchants attending trade shows, prompting a proactive approach to market expansion [6][7] - Recent orders from Vietnam, totaling 350,000 pairs, indicate a shift in sourcing patterns, with orders being rerouted from the U.S. to Vietnam [8]