监管最新调研券商数字化转型 涉及经纪业务互联网展业情况

Core Viewpoint - The latest survey on the digital transformation of brokerage firms indicates a focus on the internet-based brokerage business and overall brokerage operations, aiming to assess the impact of digitalization on business growth and operational efficiency [1] Group 1: Digital Transformation Survey - The China Securities Association is conducting a survey on the digital transformation of brokerage firms, which includes new metrics for 2024 related to internet brokerage business sales and total brokerage business sales [1] - The survey aims to evaluate the ability of brokerage firms to leverage internet technology for customer acquisition and business operations, reflecting the overall performance of brokerage services [1] - This initiative is expected to provide critical data support for assessing the effectiveness of digital transformation in the brokerage sector [1]