25.49万起！沃尔沃全新XC60以“安全小剧场”创新上市，定义家庭豪华SUV新标杆

Core Viewpoint - Volvo Cars launched the new XC60, a mid-size luxury SUV, with an innovative event format that focused on real family scenarios, highlighting the vehicle's safety, technology, and luxury features [1][2]. Design and Features - The XC60 features a refreshed design with signature "Thor's Hammer" LED headlights and a new front grille inspired by the XC90, along with two new color options: Moss Green and Forest Berry [4]. - The interior includes an 11.2-inch floating touchscreen, sustainable materials like Nordico, and a premium Bowers & Wilkins sound system, enhancing the luxury experience [6]. - The vehicle is powered by a fully electrified system, with the B5 fuel version offering 184 kW and 360 N·m, while the T8 plug-in hybrid version boasts a combined power of 335 kW and a peak torque of 709 N·m, achieving 0-100 km/h in 5 seconds [6]. Pricing and Promotions - The XC60 is available in eight configurations, with a starting price of 254,900 yuan for the fuel version and 354,900 yuan for the plug-in hybrid version, along with promotional offers valued at over 85,000 yuan [6][8]. Customer Benefits and Transparency - Volvo offers special purchase benefits for specific groups, including lifetime free maintenance and additional subsidies for families with multiple children [8]. - The company emphasizes transparency in the purchasing process, ensuring customers are informed about all products included with their vehicle [8]. Intelligent Features - The XC60 is equipped with a Qualcomm Snapdragon 8155 chip, enhancing system responsiveness and user experience, along with an AI voice assistant capable of recognizing dialects and simulating emotional tones [10][12]. - The vehicle's AI assistant can manage various functions and provide personalized interactions, marking a significant advancement in luxury automotive technology [12][14]. Market Position and Strategy - Since its launch in 2008, the XC60 has sold over 2.6 million units globally, maintaining its position as Volvo's best-selling model [15]. - In response to increasing competition in the luxury segment, Volvo is focusing on smart technology and electrification, aiming for 90-100% of its sales to come from electric models by 2030 [18]. - The company plans to introduce seven new models in China by 2025, covering fuel, hybrid, and electric vehicles [18].