Core Viewpoint - The company reported a significant decline in revenue and a shift from profit to loss in the fiscal year 2024, indicating operational challenges and ineffective cost management strategies [1][2]. Group 1: Financial Performance - The company achieved a revenue of 361 million yuan in the fiscal year 2024, representing a year-on-year decrease of 31.5% [1]. - The profit attributable to the company's owners fell from 80 million yuan in 2023 to a loss of 308 million yuan in 2024 [1]. Group 2: Operational Challenges - The company faced difficulties in balancing online and offline sales channels, leading to increased online promotional expenses by 67.7% compared to the same period in 2023, without achieving significant sales growth [2]. - The company maintained high marketing expenditures, with a 16.7% increase in brand marketing and promotional activities, but these investments did not yield satisfactory returns [2]. Group 3: Strategic Developments - The company capitalized on its brand strength and product development capabilities, achieving a revenue of 54.5 million yuan from large customer channels, which marked a 173.0% increase compared to 2023 [3]. - The company has requested a suspension of its shares on the stock exchange starting April 1, 2025, until the announcement of its full-year results [3].
澜沧古茶：2024年营收3.61亿元，已申请股份自7月2日上午9时起恢复买卖