
Core Viewpoint - The launch of the new packaging for "面饼120克" by White Elephant Food Co., Ltd. reflects a response to consumer needs for clearer product information and highlights the competitive landscape in the instant noodle market [1][3]. Industry Analysis - The instant noodle market in China is experiencing a decline in demand, with consumption dropping from 46.36 billion servings in 2020 to an estimated 43.8 billion servings in 2024, indicating a challenging growth environment [2]. - Major players like Kang Shifu and Uni-President reported slight revenue declines in their instant noodle businesses for 2024, with Kang Shifu at 28.414 billion yuan (down 1.3%) and Uni-President at 9.849 billion yuan (up 2.6%) [2]. - The market concentration is high, with the top five brands holding a combined market share of 84.36%, indicating intense competition among traditional giants and emerging brands like White Elephant and Jinmailang [2]. - In response to market pressures, brands are innovating in flavor offerings, with 2,152 new instant noodle products launched in the first quarter of 2025, a 174% increase year-on-year [2]. Product Development - The new "面饼120克" product features a clear weight indication on the packaging, aiming to enhance consumer understanding and potentially initiate a trend towards "weight transparency" in the industry [3]. - The product is currently available on e-commerce platforms, with plans to expand into offline channels in regions like Henan and Hebei [3].