淘宝推荐大模型RecGPT上线，“猜你喜欢”精准度大幅提升

Core Insights - Taotian Group officially launched its self-developed recommendation model RecGPT, marking a significant upgrade in the "You May Also Like" feature on Taobao's homepage through generative recommendation technology [1][2] - The new recommendation system has achieved a double-digit increase in user click-through rates, with over 5% improvements in user add-to-cart behavior and page dwell time [1] - RecGPT enhances reasoning and analytical capabilities in e-commerce by leveraging historical user behavior data and multimodal cognitive technology to generate personalized recommendations [1] Technology and Application - The upgraded recommendation system automatically generates personalized recommendation reasons for each product, enhancing user interaction with the recommended content [2] - RecGPT is a key application of Taotian Group's AIGX technology system, which encompasses a comprehensive AI solution matrix covering various e-commerce business scenarios [2] - The launch of RecGPT reflects the industry's exploration of balancing conversion efficiency with user experience, potentially driving technological evolution across the e-commerce sector [2]