服务与国际接轨，便利入境游客

Core Viewpoint - The recent surge in China's inbound tourism market is driven by favorable policies, highlighting the necessity for improved foreign language services to enhance the travel experience for international visitors [1][2]. Group 1: Current State of Inbound Tourism - The demand for foreign language services in China's inbound tourism is urgent due to the expansion of visa-free countries and the influx of first-time visitors to various cities [2]. - Many third and fourth-tier cities are becoming popular inbound tourism destinations, yet they lack adequate foreign language services [2]. - Public services for inbound tourists need significant improvement, as current foreign language inquiry services are often limited to office hours and automated responses [2]. Group 2: Enhancing Public Services - Team tourists generally have their foreign language needs met through guides, while self-guided tourists face more significant challenges [2]. - Key improvements in public services include the internationalization of signage, public information, and inquiry services, which would greatly enhance the convenience for inbound tourists [3][4]. - Major cities have made progress in providing bilingual services at transportation hubs, but the focus should now shift to smaller towns and rural areas [4]. Group 3: Strengthening Tourism Infrastructure - There is a need for targeted enhancements in tourism public services, including visitor centers, inquiry hotlines, and ticket booking services, which should be staffed with foreign language speakers [4]. - High-end hotels should offer specialized services with multilingual staff, and tourist attractions should provide foreign language guides and audio devices for visitors [4]. Group 4: Learning from Global Practices - China can learn from developed countries by employing staff who speak the primary languages of inbound tourists in major retail outlets [5]. - As interactions between domestic and foreign tourists increase, there is a need for service providers to learn basic foreign language skills to facilitate communication [5]. - Creating a friendly social atmosphere that encourages foreign language exchange is essential for enhancing the inbound tourism experience [5]. Group 5: Leveraging Technology - The advancement of technology, particularly in artificial intelligence and translation devices, can significantly ease communication barriers for inbound tourists [5].