Over half of sports fans are turning to AI or gen AI for more personalized content

Core Insights - The Capgemini Research Institute's report highlights the transformative impact of AI and generative AI on sports fan engagement, emphasizing the need for a balance between digital and physical experiences [2][3][4] AI and Fan Engagement - Over half (54%) of sports fans utilize AI or generative AI tools as their primary source of information, with 59% expressing trust in content generated by these technologies [3] - Fans desire a streamlined platform for sports content, with 67% wanting all information aggregated in one place [3][9] - Personalization is crucial, with 64% of fans wanting AI to provide customized updates, and 27% willing to pay for AI-driven interactive experiences [5][9] Live Sports Experience - The report indicates that 37% of fans have returned to live matches post-pandemic, and AI is enhancing their experience with tailored updates and statistics [4][6] - Nearly 70% of fans seek player metrics and live match data, primarily before matches and during breaks, to enrich their understanding of the game [7][9] Concerns and Challenges - Approximately 60% of fans worry that excessive technology could diminish the excitement of attending live events, highlighting the need for a balance between innovation and authenticity [8][9] - There are significant concerns regarding data privacy and misinformation, with two-thirds of fans worried about unverified content and 57% concerned about false information affecting perceptions of players and teams [10][11] Stadium Innovations - Stadium operators are investing in technology to enhance fan experiences, with over half of attendees appreciating improvements in ticketing, scheduling, and real-time apps [12]