服务零售有望成拉动内需新增量 2030年服务行业线上化率或增至25%

Core Insights - The service retail market in China is projected to reach a scale of 7 trillion yuan by 2024, with significant growth potential as the online penetration rate is only 9% currently [1] - The online penetration rate is expected to increase to 25% by 2030, leading to the emergence of 300 thousand-store brands [1] - The service retail sector has become a crucial employment reservoir, with an average of 7.41 million new jobs added annually in the service industry over the past decade [2] Group 1 - The service retail market is experiencing rapid growth, driven by personalized service demands across various sectors, including entertainment and wellness [1] - The Shanghai Lujiazui area has over 150,000 service retail stores and more than 20,000 experienced service professionals, generating over 80,000 daily orders on the Meituan platform [1] - AI technology is playing a significant role in accelerating the online transformation of service retail, with Meituan introducing AI digital employees to assist merchants in various operational aspects [2][3] Group 2 - The massage and foot therapy industry is expected to employ 7 million artisans, while hairstylists and beauty professionals will account for 4 million and 2.4 million, respectively, by 2024 [2] - Meituan aims to facilitate the online management of artisans, enabling them to turn their skills into profitable businesses [2] - Many small offline service providers miss online business opportunities due to operational challenges, and Meituan seeks to leverage data and AI to help these businesses thrive [3]