Mei Ri Jing Ji Xin Wen·2025-07-01 07:55Core Viewpoint - Meituan's 2024 Corporate Social Responsibility Report highlights the company's commitment to employee welfare, particularly for delivery riders, and introduces innovative initiatives like the Employee Charity Month Donation Plan [1][9]. Group 1: Employee Welfare and Earnings - The average monthly income for high-frequency riders ranges from 6,650 to 9,344 yuan, with a total of 3.36 million active riders on the platform [7]. - Meituan has initiated a pilot program for rider pension insurance, with plans to expand coverage to over 600,000 riders by the end of 2024, involving an investment of 1.4 billion yuan [7]. - The company has launched a Rider Growth Plan, which includes educational opportunities and career development initiatives, successfully sending 385 riders to study logistics management [7]. Group 2: Social Responsibility Initiatives - Meituan's report emphasizes rider rights protection, boosting consumption in rural areas, and contributing to common prosperity, with a specific focus on promoting green consumption [5][6]. - The company has established the Kangaroo Baby Public Welfare Program to support the children of riders facing severe illnesses or accidents, with 301.17 million yuan allocated for assistance [8]. - The Employee Charity Month Donation Plan encourages employees to donate 1 yuan daily, creating a system where donations translate into charity points that can be exchanged for benefits [9][10]. Group 3: ESG Reporting and Strategy - Meituan employs a dual-track disclosure model for its ESG (Environmental, Social, and Governance) and CSR (Corporate Social Responsibility) reports, balancing regulatory compliance, market demand, and corporate strategy [2][5]. - The company’s CSR report consists of three main sections: sharing a better life, co-prospering in the industry, and building a better society, with the guiding principle being "Technology for People, Together Better" [2][5]. - Experts suggest that the dual reporting approach allows Meituan to effectively communicate its social responsibility in the domestic market while aligning with international ESG standards [5][6].