Cai Jing Wang·2025-07-01 08:08Core Insights - Xiaomi's first SUV model, YU7, has seen overwhelming demand with over 280,000 pre-orders within the first hour of its launch, but the delivery timeline is projected to be extremely long, ranging from 38 to 60 weeks depending on the model [2][3][5] - Several car manufacturers, including NIO, Avita, and Zeekr, have initiated strategies to attract customers who pre-ordered the YU7 by offering deposit reimbursement for switching to their brands [2][3] - The competitive landscape is intensifying as these companies are providing various compensation schemes, such as full deposit refunds or points rewards, to entice potential buyers away from Xiaomi [2][3] Delivery Timeline and Sales Data - The YU7 is available in three versions: Standard at 253,500 RMB, Pro at 279,900 RMB, and Max at 329,900 RMB [3] - As of June 28, the total locked orders for the YU7 exceeded 240,000 units, indicating strong market interest despite the long wait times [3][5] - Xiaomi has stated that the delivery timelines are estimates based on current production capacity and may change as production efficiency improves [5] Competitive Strategies - NIO and Avita are offering to reimburse the YU7 deposit of 5,000 RMB for customers who switch to their vehicles, while Zeekr provides a points reward system [2][3] - Different dealerships have varying policies regarding deposit reimbursements, indicating a fragmented approach to customer acquisition in the market [3] - The presence of resale opportunities for YU7 orders on second-hand platforms, with some orders being sold at a premium of up to 20,000 RMB, highlights the high demand and speculative interest in the vehicle [5]