Nan Fang Du Shi Bao·2025-07-01 08:10Core Insights - The "Shenzhen State-owned Enterprises New Media Information Release Observation List" was launched to evaluate the information dissemination of state-owned enterprises and listed companies in Shenzhen, focusing on reading volume as a key indicator of influence [1] - The May 2025 report shows a slight decline in reading volume for state-owned enterprise accounts, while overall activity remains stable [2][4] - The top three accounts by article volume are Shenzhen Bus Group (90), Special Development Group (72), and Shenzhen Eastern Bus (67) [2][3] Group 1: Article Volume and Performance - The total number of articles published by state-owned enterprise accounts increased in May compared to April, with Shenzhen Bus Group leading with 90 articles [2][3] - The reading volume for the top three accounts includes Shenzhen Metro (42.2W+), Shenzhen Eastern Bus (17.2W+), and Shenzhen Gas (11.4W+) [5][6] - Special Development Group saw a significant increase in article volume, nearly doubling its output [2] Group 2: Engagement Metrics - The top three accounts by likes are Shenzhen Metro (2492), Shenzhen Bus Group (2112), and Shenzhen Eastern Bus (650) [7] - In terms of recommendations, Shenzhen Bus Group leads with 1407, followed by Shenzhen Metro (1020) and Shenzhen Eastern Bus (411) [9] - Despite lower article output, Guoxin Securities maintains a strong reading volume, indicating high content appeal [4][5] Group 3: Content Strategy and User Engagement - Shenzhen Metro's content strategy focuses on timely information, event-driven campaigns, and user-centric topics, achieving high engagement during key holidays [10][11] - Shenzhen Eastern Bus employs a modular content approach, emphasizing heartwarming stories and internal communications, but lacks strong user interaction [15] - Shenzhen Gas focuses on providing evergreen content related to gas safety and services, resulting in high repeat engagement [18] Group 4: Company-Specific Insights - Shenzhen State-owned Enterprises listed companies show a notable increase in article output, with Deep Special Power and Special Development Information leading the way [21] - The overall performance of state-owned enterprise accounts indicates a competitive landscape, with top accounts maintaining strong positions in terms of content dissemination and user engagement [21]