天坛精板胡建辉：让孕婴级环保“普惠”于民 开启全国布局

Core Insights - The article highlights the strategic decision by Jinyu Tiantan Furniture to upgrade its "Puhui" series products to "infant-grade" environmental standards, emphasizing health and safety as primary consumer considerations in the current market [1][2][4]. Group 1: Market Trends - Consumer preferences have shifted from price and durability to health and environmental concerns, particularly among young parents who prioritize formaldehyde and TVOC levels [2][4]. - The upgrade to "infant-grade" standards aims to meet the stringent demands of the most health-conscious consumer segment, thereby influencing broader market trends [4][10]. Group 2: Product Development - The "Puhui" series now exceeds the ENF-level standards for formaldehyde release and includes new restrictions on TVOC, ensuring a safer living environment for families [4][5]. - The products are certified by the National Infant Network, allowing consumers to trace the entire production process, enhancing product reliability [4][5]. Group 3: Strategic Positioning - Jinyu Tiantan Furniture aims to leverage its state-owned enterprise status and full supply chain control to maintain competitive pricing while enhancing product quality [5][11]. - The company is focused on expanding its market presence, particularly in East China, with the "Puhui" series serving as a key driver for national strategy [10][15]. Group 4: Long-term Vision - The company envisions transitioning from a mere board manufacturer to a provider of comprehensive health living solutions, with a three-step strategy for growth [14][15]. - The long-term goal includes leading industry standards and establishing a "Chinese standard" for infant-grade board materials, reflecting the company's commitment to health and safety [15].