暑期旅游预订高峰到来，“苏超”相关的旅行热度暴增数倍

Group 1 - The peak of summer travel bookings for 2025 has arrived, with significant year-on-year growth in bookings for flights, hotels, tickets, and car rentals [1] - Long-distance travel consumption has increased by 7 percentage points compared to the same period last year, with regions such as Northwest, Northeast, and Southwest becoming popular summer destinations [1] - Guangdong's summer flight bookings have increased by 24% year-on-year, and charter bookings have more than doubled [1] Group 2 - University students are the fastest-growing demographic in summer travel, with a 77% year-on-year increase in travel numbers [2] - The average travel expenditure for university students has risen by 6% year-on-year, with an average trip duration of approximately 2.9 days [2] - The trend of quality travel continues to rise, with bookings for high-star hotels increasing by over 20% year-on-year [2] Group 3 - Unique and interesting travel experiences are becoming more popular, with significant growth in travel related to "Su Chao" in Jiangsu and surrounding regions [3] - Popular summer destinations for avoiding heat include cities in Northwest, Northeast, and Southwest regions, with several cities showing rapid growth and potential to become "dark horse" destinations this summer [3] - Traditional long-haul outbound travel destinations such as Australia, Europe, and the Americas have quickly entered the top ten due to extended holiday periods [3]