SOUEAST Officially Enters Morocco, Launching New Journey in North African Market

Core Insights - SOUEAST officially enters the Morocco market, marking a significant step in its North African strategy and global expansion [1] - The company aims to establish a diversified product lineup, including "6 SUVs + 2 sedans + 1 pickup," to cater to global user needs [2] - SOUEAST focuses on urban youth, promoting intelligent connected mobility that combines fashion and technology [3] Product Offerings - SOUEAST introduces core urban SUVs in Morocco, including the S09, a Smart Premium D-Class SUV designed for urban elites with luxury features [4] - The S07, an Urban Intelligent C-Class SUV, offers practical features such as a 12.3-inch connected dashboard and full ADAS for safety [6] - The S06 DM, a Hybrid Urban Stylish C-Class SUV, provides a pure electric range of 114 km and a combined range exceeding 1,000 km, addressing daily commuting needs [6] Market Strategy - M-Automotive, a leading distributor in Morocco, plans to collaborate with SOUEAST to establish three directly operated stores by 2025, expanding to 13 outlets by 2027 [7] - SOUEAST aims to build an end-to-end service network in Morocco, enhancing local partnerships and market integration through localized strategies [8] - The company is also set to enter the Egypt market in July, further extending its presence in Africa [8]