中指研究院：一线城市业绩贡献率增长显著 “好城市+好房子”具备结构性机会

Core Insights - The total sales revenue of the top 100 real estate companies in China for the first half of 2025 reached 1,836.41 billion yuan, with equity sales amounting to 1,281.27 billion yuan and equity sales area at 65.706 million square meters [1] - The contribution rate of sales performance from first-tier cities increased by 9.0 percentage points to 40.0% year-on-year, indicating significant growth [1] - The sales performance of 20 representative real estate companies is primarily driven by second-tier cities, accounting for 47.8% of their total sales [1] Company Strategies - Real estate companies are focusing their development efforts on core first- and second-tier cities, particularly in high-energy cities with strong industrial support [1] - The investment strategy adopted is "sales-driven investment," emphasizing "mainstream cities and mainstream locations" to ensure high investment returns [1] - Companies such as China Merchants Shekou, Yuexiu Property, and China State Construction have over 50% of their sales contribution from first-tier cities [1] Market Trends - The top three cities contributing to sales revenue for the first half of the year are Shanghai (16.9%), Beijing (10.6%), and Guangzhou (9.0%) [2] - Shanghai's sales contribution rate increased by 4.5 percentage points compared to the same period last year, marking the largest growth among the top 10 cities [2] - The market is experiencing fluctuations, with expectations of continued city differentiation in the second half of the year, indicating structural opportunities in "good cities + good properties" [2]